STRATEGY NAMING LOGOTYPE VISUAL IDENTITY PACKAGING DESIGN MARKETING KIT
GEMS is an independent global branding agency established by top tier experts from the leading Moscow studios. The agency is built on cloud technologies and offers the full range of branding services globally.
2-3-FOLD SMALLER BUDGET AS COMPARED
TO THE FIRST-ECHELON AGENCIES
We render services for the creation and promotion of corporate, consumer and retail brands, complying
with the international
quality standards under considerable budget savings through optimization of the production cycle, maximum use of remote
work technologies and minimization of expenses for non-major specialists.
GEMS only cooperates with professionals possessing more than 5-year profile experience in the leading Moscow and international agencies, such as BBDO, Depot WPF, Mildberry, DDVB and Leo Burnett, as well as experience of collaboration with big Russian and international brands.
EXPERTS FROM THE LEADING LOCAL
AND INTERNATIONAL AGENCIES
Many of our specialists won awards of prestigious Russian and international contests in advertising and graphic design, such as Pentawards, Golden Drum, Moscow International Advertising Festival, Red Apple, Cresta Awards etc.SEND AN APPLICATION
You won't have to coordinate the work of several contractors in order to obtain a qualitative marketing-kit for your brand, since the managers of GEMS projects organize their work to be turnkey ready. A "single window" principle is not only convenient for a customer but is also helpful in achieving uniformity and agreement when designing and executing all materials - from strategy and brand design to development of a website, advertising campaign and corporate printed products.
We start each project with
a marketing analysis, i.e. learning
the product, competitors and target audience.
It helps to properly formulate the concept
of positioning and a communication strategy,
which are essential components
of a successful brand.
We develop not just a name but also
such elements of verbal identification
as a descriptor, slogan and brand story.
It helps to get across positioning
more accurately, to disclose name potential
to a fuller extent and to prepare a basis
for creation of all marketing materials.
When working on the design of a logo
and trademark, we always take into account
their further scaling and use on media specific
for our business. Special attention is given
to a font solution: an experienced specialist
in typography is involved in every project.
The creation of qualitative materials must include
the following elaborated constants:
colors, fonts and style-forming elements.
When creating a style, we put in its basis
a simple and memorable concept - an idea
revealing brand nature and positioning in a creative manner.
The package by GEMS is a combination of a perfect
design and clear understanding of a marketing
strategy. Our experience is not limited to designing,
but we help our clients to create new
and update the existing products,
develop and launch advertising campaigns
and participate in exhibitions.
Retail branding requires understanding of not only
marketing but also a technical aspect
of the matter. That is why an experienced
technologist is always engaged in our projects on retail
branding in order to perform structural engineering,
select materials and equipment and control the implementation.
The developed materials and packed into a brand book and a brand guide - documents containing detailed description of a strategy and main brand attributes, as well as verbal and visual constants and rules of their application on various media. Formalized standards enable achieving uniformity and high quality of execution of all marketing materials.See the details
We create a full set of such marketing materials
as business documents and souvenir products,
corporate printed products, presentations, websites and pages in social networks, exhibition materials,
presentation videos, etc. In complex projects we
perform a function of a general contractor
by coordinating the work of profile studios.
The creation of a successful brand
begins with clear understanding
of a market niche, and abilities
of positioning and formulating
a clear marketing strategy. For
this purpose we conduct considerable
preparatory work: we enter
into the specificities of our
business or product, study your
competitors, target audience
and trends. And create a platform
of brand positioning and
a communication strategy
based on the detailed analysis.
A cycle of works on branding required
expertise in several spheres,
that is why, similarly to big
chain agencies, we have an expert
team to work on every task (from 3
to 10 specialists depending on the
complexity and budget): project manager,
analyst, strategist, creative director,
art-director, profile designers,
copywriters and technologists. GEMS
cooperates only with professionals
possessing more than 5-year profile
experience of work in the leading
Moscow and international agencies.
Having generalized long-term
experience of work in branding,
we have developed a detailed brand
guide for every service of our agency.
It contains detailed requirements and
rules for each aspect of development,
from requirements to specialists engaged
to the principles of organization,
execution and delivery of works at
every stage. It enables formalized
comprehensive quality control and
minimization of the effect of a human
factor without limiting team’s
In order to vividly evaluate the quality of our work, we offer you to see several fragments from the implemented projects on branding and development of marketing materials.
GEMS team has experience of work with projects of different scale - from brands of the federal level to small local companies. Our technology enables adapting of a composition of works to a budget while preserving high quality of execution at every stage.
You can always order extra options in the process of development.
|options included in the packet (can be ordered separately)||Economic||Standard||Premium|
|standard project group, persons||3-5||5-7||7|
|short situational analysis and formation of a concept
of brand positioning
|detailed situational analysis (phone interviews and
strategic sessions, desk research, purchase
and analysis of readymade researches)
|development of a detailed brand platform with the proposal
of 3 positioning concepts at option
|development of a communication brand strategy|
|number of creative concepts proposed at option||3||5||7|
|brand legal expertise and registration|
|quick testing of concepts proposed (online questionnaire
of 200-300 representatives of the target audience using
a specially developed method)
|designer supervision over the manufacture of all marketing
Send your application right now and get a 50% discount for the situational analysis and development of a brand positioning platform. The offer is valid for all new clients. Call us to know the details.